What are the different Color Modes used for?

• The Color Mode button lets you quickly obtain a good picture by automatically adjusting the brightness, contrast, and color of the projected image for various lighting environments. You can select a different color mode for each input sourcewhich is useful if you view different types of images from different sources. (For example, you might set the HDMI 1 source to Living Room if it's usually used for watching movies in the daytime with the blinds closed, and the PC source to Dynamic for playing video games with the blinds open.)
  
  Select the image source you want to adjust, then press the Color Mode button on the remote control. Choose from these settings:
  • Vivid (Pro Cinema 9700 UB) or Dynamic (Pro Cinema 9350): For projecting the brightest picture available.
  • Cinema Day (Pro Cinema 9700 UB) or Living Room (Pro Cinema 9350): For watching television programs during the day.
  • THX (Pro Cinema 9700 UB) or Natural (Pro Cinema 9350): For projecting natural, accurate colors in a dimly lit room.
  • Cinema Night (Pro Cinema 9700 UB) or Cinema (Pro Cinema 9350): For viewing movies in a dimly lit room.
  • HD (Pro Cinema 9700 UB): For images that are close to those in professional-use broadcast monitors. Use in a fully darkened room.
  • Silver Screen (Pro Cinema 9700 UB): To emphasize rich colors, like those seen in movies at theater. Use in a fully darkened room.
  • x.v.Color: For the most natural color reproduction when viewing movies through HDMI.
  The built-in Epson Cinema Filter automatically improves color reproduction in a darkened room; it is not used when you select Vivid (Pro Cinema 9700 UB) or Dynamic (Pro Cinema 9350) or Cinema Day (Pro Cinema 9700 UB) or Living Room (Pro Cinema 9350).