I installed new ink cartridges and my product seems to be doing a long cleaning cycle. Is this normal?

• When an ink cartridge is installed in the printer, it will take about half a minute to charge the ink system and initialize the printer. While the ink is charging the  power light flashes. Never turn off the printer while the  power light is flashing (unless the printer hasn't moved or made noise for more than 5 minutes). This initialization is a normal and necessary process. If the printer initialization does not stop after 5 minutes turn the printer off and contact Epson technical support for assistance.