What are the different Color Modes on the Video menu used for?

• The Color Mode setting adjusts the brightness, contrast, and color for various common viewing environments. Use this setting to quickly obtain a good picture. Choose the Color Mode in the Image menu or press the Color Mode button on the remote control to select:
  • Vivid—For projecting the brightest picture available.
  • Cinema Day—For watching television programs during the day.
  • Natural—For projecting natural, accurate colors in a dimly lit room.
  • Cinema Night—For viewing movies in a dimly lit room.
  • HD—For images that are close to those in professional-use broadcast monitors. Use in a fully darkened room.
  • Silver Screen—to emphasize rich colors, like those seen in movies at theater. Use in a fully darkened room.
  • x.v Color—For the most natural color reproduction when viewing movies through HDMI.